First off, we just hit 1,000 active subscribers. Thank you.
When I relaunched this a few months ago I had 300 people from a dead list and honestly no idea if anyone would read it.
You proved me wrong.
So genuinely, thank you for sticking around.
Now, this week. I've been shipping hard with Fable 5 so I'll keep it short.
Something I keep seeing, in my own journey and in almost every founder I've interviewed on the podcast, is that the product is rarely the reason people aren't buying.
The message is.
Sell outcomes, not features.
Most founders describe what their product does.
"It schedules posts"
"It tracks analytics"
"It generates leads"
Nobody cares what it does.
They care what it gives them.
"Make money from social media on autopilot" sells.
"Schedule your posts to 30 platforms" doesn't.
This isn't theory. Nevo David, who I interviewed a few weeks ago, changed nothing about his scheduling tool.
He just changed the homepage from "schedule your posts" to "run your social media on autopilot with AI agents."
And he went from $21k to $145k/month.
It was the same product, just with a different message. $124k/month difference.
I made this mistake too.
When I first launched SuperX, I was selling features:
"AI tweet writer"
"Analytics dashboard"
"Engagement tools"
Nobody cared.
When I started talking about growing on X, about getting followers, going viral, making money from your audience, that's when people started signing up.
A quick test you can do right now.
Go to your landing page. Read the headline.
Does it describe what your product does, or what your customer gets?
If it describes what your product does, rewrite it around the outcome.
That one change might be worth more than the next feature you're planning to build.
Question for you: what do you want me to cover more of? Marketing and distribution? Founder breakdowns? My own journey? Reply and let me know, I'm building this around what you actually want to read :)
See you next Tuesday.
You've got this.
- Rob
