Why being honest is the best way to grow your brand

It's not all about sharing the wins. Most of us fail before we succeed. So start being honest about the struggle and watch your brand grow.

Rob Hallam
August 11, 2024

“I earned $100,000 last month”

“Here’s how you can earn $5,000/week starting today”

The internet is awash with these kinds of stories and claims.

But the reality is: most of us are struggling.

And that’s okay.

Anyone who’s ever succeeded will tell you this:

“You have to fail countless times before you win”

Take Pieter Levels for example.

The “grandfather of indie hacking” has a mere 5% success rate

Despite knowing this, it’s easy to get overwhelmed and beaten down by seeing everyone else succeeding while you’re not.

If you’ve not yet hit gold, here’s your advantage:

Neither have most other people!

So, if you talk openly and honestly about your struggles (it’s not easy at first), your story will resonate far and wide.

Since there are a lot of people who will relate.

I did exactly this on Tuesday, and it went viral:

I got 145,000 views and over 800 new followers from this post alone

Vulnerability sells.

But don’t get it confused with whining or complaining.

Talking honestly about what you’ve been working on, your real results, what’s not working, and what you’re trying to do to make it work is inspiring.

And it’s even more inspiring if you can document your journey from struggle to success.

That’s what I’m doing!

Why don’t you join me in doing it too?

Feel free to reach out to me in X DMs and we can chat more 😁

P.S. I’m launching my new MVP agency liftoff.so on Monday. Say hi!

You’ve got this!

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Looking for help in building your next MVP? Book a call with me on Liftoff!

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