How you can gain 300 followers for your startup in 1 week

Last week I launched Pentest List.

This week, we hit nearly 300 followers on X.

More followers… so what?

While followers is a tricky metric to go by measuring a business’ success.

It does mean traffic to your site:

And with traffic and a solid conversion rate, you can make sales.

Here’s a step-by-step so you can do the same.

1. Identify your target audience

Unless you have a pre-existing startup empire.

You need a niche.

Without one, you’re starting on the back foot.

“Riches are in the niches”

While some may disagree, this much is true: It’s better to provide a lot of value to a few people, than provide little value to a lot of people.

Got your niche?

Good.

2. Find where your target audience lives online

Not in a creepy stalker-ish way.

You need to know where your target audience hangs out online.

So that you can target them.

Maybe they have an extremely popular dedicated forum.

Or a Facebook page.

Or an active subreddit.

Wherever they are, find them.

3. Show them what you do

Not in displays of grandiose.

But, in how your startup provides them value.

Take my startup Pentest List for example:

Pentest List targets the infosec community.

There is a large infosec community on X.

So, by replying to infosec-related tweets showing how we can provide even more value, we get:

• 2,000 views

• 32 bookmarks

• 12 likes

• 3 retweets

• Probably a few followers

• And a lot of site views

It’s that simple.

If you want to see other examples, visit Pentest List on X and go to the ‘Replies’ tab.

4. Get them to remember you

Post consistently.

And I mean, every day.

The more you post, the more your target audience will become familiar with you.

Some might start using your product the 2nd time they see you.

Some, the 100th time.

Every day that you don’t post, you set yourself back.

It’s not rocket science

• Find your target audience.

• Show them what you do.

• Do it consistently.

Soon enough, your target audience will be finding you.

You’ve got this.

Fun fact if you read this far: today’s my 23rd birthday! 🥳

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