On Sunday I posted a meme.

It took me about 10 seconds to write.

It's now at 7.4 million views and 311,000 likes. By far the biggest post I've ever had.

Want to know how many SuperX customers it brought in?

One.

And I did try to convert it.

The moment I saw it taking off, I replied with a plug for SuperX.

That reply got 285,000 views.

It got 66 likes.

Sixty six.

(one was me hehe)

Because the millions of people laughing at a football meme (ggwp Spain) aren't people who buy X growth tools. They're people who like memes.

The post that actually made money.

That same weekend, I posted that the SuperX MCP had gone live.

17,000 views. 166 likes.

(again, one like was me, hehe!)

That one post brought in around 20 new customers (~$300 MRR).

So on one side you've got 7.4 million views and roughly nothing. On the other, 17,000 views and 20 paying customers.

Per view, the small post converted thousands of times better.

I mean, it's not even a comparison.

Views are not distribution.

Nevo explained this to me in our interview:

The algorithm pushes your content to whoever's interested in that content.

Which is amazing when you write about the thing your buyers care about.

But it cuts both ways.

Post a meme, and X finds you millions of people who love memes. None of them came for your product, and none of them will stay for it.

Reach means nothing if it lands on people who were never going to buy.

(The one consolation: X pays creators for views. A viral post of mine last week made $4,000 from 4 million views. So the meme will cover a nice camera lens. But it still won't buy me a single customer.)

What I'm taking from this.

I'd rather have 17,000 views from builders than 7 million from strangers.

So the plan stays the same: keep posting about what I'm building, to the people who care about building. The boring 17k-view posts are the ones that are actually compounding into revenue.

The viral stuff is fun though. I'll take the $4k (jk, no jk).

Question for you: have you ever had something blow up with completely the wrong audience? And what's the smallest post or piece of content that actually drove sales for you? Reply and tell me, I read every one.

See you next Tuesday.

You've got this.

- Rob