A guy with 200 followers on X wrote an article about a scheduling tool called Postiz.
It got 7.2 million views.
The founder of Postiz, Nevo David, went from $21k/month to over $118k/month in the three months that followed.
(and now, as I’m writing this a week later, he’s sitting at just over $125k/month)
He didn't pay for it, ask for it, or even know the guy to begin with.
This is the fourth My First Dollar founder breakdown, and the conversation covered a lot. But these are the parts I think are most useful for anyone building right now.
Full interview here → click to watch
The article, written by a stranger called Oliver Henry, was about how to automate your social media with AI agents using Postiz.
It was published while OpenClaw was trending at its peak.
Here’s what Nevo told me was the reason it blew up:
Social platforms are shifting from follower-based to interest-based distribution. X didn't push it to Oliver's followers. X pushed it to everyone who was interested in AI agents at that moment.
The takeaway is simple.
If you write about the thing everyone is searching for right now, the algorithm doesn't care how many followers you have.
It cares about relevance.
I tested this idea myself this week, and successfully generated over 3.5million impressions tweeting about the trending Fable 5 drama.
It works!
Nevo now does this intentionally.
He watches X's trending sidebar, waits for a big release (a new Claude model, a new agent framework), and publishes an article about it the same day.
Some of these get 500k to 2.5 million views.
How to make your product agent-ready.
This is the part that's going to change what I do with my SaaS SuperX.
Nevo broke it down and it's genuinely simpler than I expected:
Step 1: Public API
If you already have one, you're halfway there.
If you don't, build one.
This is the foundation everything else sits on.
Step 2: CLI
Nevo told Claude "go to my docs and create a CLI from this."
That's it.
A CLI is better than raw API calls for agents because the commands are shorter, which means less context window used up and fewer things that can go wrong.
The Developers section inside Postiz.
Step 3: Skill
Create a GitHub repo with a file called SKILL.md that explains how to use your CLI.
Any agent (Claude Code, OpenClaw, Hermes) can install it from there.
Literally one file.
Step 4: MCP
This is for the "boomers" (Nevo's word) who use ChatGPT and Claude directly.
Slightly more work to build but covers everyone who isn't using local agents.
That's the whole stack. API, CLI, skill, MCP.
Nevo said if you already have a public API, you can be agent-ready in a day.
The positioning shift that changed everything.
Postiz used to position itself as "schedule your social media posts”, but it was too generic.
It was the same as Buffer, Hootsuite, and everyone else.
So Nevo changed the entire website to "run your social media on autopilot with AI agents."
He didn’t change the product (besides what we discussed above about making it agent-ready), and yet this shift in positioning completely changed who was signing up.
He even kept a small button that says "I need normal scheduling" for people who want the old thing. But the default message is now agents-first.
I think about this a lot because it applies to almost any product right now.
If you can position your existing tool as agent-compatible, you're suddenly in the fastest-growing category on the internet instead of competing in whatever red ocean you were in before.
The quote I keep thinking about.
When I asked Nevo about the idea that SaaS is dead, he said something that stuck with me.
It's not that SaaS is dead.
It's that we're in what he called "the sloppiest time of SaaS."
Everyone is vibe coding tools, throwing them out, moving on to the next one.
Nobody is investing real time into making one product great.
His advice:
Stop building ten things. Find one thing, put your own spin on a proven idea, and grind on it until the right opportunity comes along. That's what I did.
18 months of grinding at $21k/month until one X article changed everything.
But that article only worked because the product was ready.
If Postiz didn't have an API, a CLI, agent support, and a website that screamed "this is for agents," those 7.2 million views would have gone nowhere.
Full interview → click to watch
Question for you: what's your biggest challenge right now when it comes to getting people to see what you're building? Reply and let me know, it helps me decide what to cover next.
See you next Tuesday.
You've got this.
- Rob
